The Word Waiter blog archives

We’ve recently experienced an upsurge in enquiries from companies struggling to identify how they’d been negatively impacted by Google’s recent Core Updates…

As you may be aware, Universal Analytics(UA) will stop collecting data from 1st July 2023, and your historical data will be deleted from 1st January 2024; this is because Google is pushing all businesses to move to their next generation of Analytics: Google Analytics 4 (GA4), which offers more flexibility for tracking user actions, is more GPDR-compliant, with powerful analytical capabilities.

We’ve just completed a large feature about Otterhounds, for BBC Countryfile Magazine… we do enjoying the odd writing assignment, in-between the usual SEO and data science…

Your site’s images live on their own URLs, and can gather backlinks as effectively as any written content – yet images are often overlooked during SEO migrations, and that is a mistake.

So when you carry out website alterations that involve changing the URLs of images, don’t forget to 301 redirect those images…

If you have multiple business locations listed in the GMB (Google My Business) dashboard, how should you link these to your website?

Lazy loading images are only sometimes indexable, and that can cause severe issues with SEO performance.

Pembrokeshire is a land of infinite mystery – an enchanting part of Wales that offers endless layers of intrigue, fascination and beauty – here are three guides covering the county from north to south:

We have just completed a contract for a leading financial services company – working with the company’s internal digital team, we managed to double the organic traffic going to the client’s website by the final calendar month of the contract.

We work with restaurants large and small, from individual eateries to large chains – we even work with a leading cookery school. Here are a few of our restaurant marketing tips:

Speed influences the performance of your website both directly and indirectly – it is crucially important because:

We’ve just been reviewing our marketing results for a brand spanking new Bristol events venue…

Word Waiter PR & Digital today launched its sizzling new Chinese SEO service…

Whether you’ve got a new website under development, or are working on new web content for an existing website, you need to stop your test/development content getting search engine indexed for a number of reasons – including SEO reasons.

Here are the results from our latest SEO project, for a 5-star holiday resort:

An important recent development relevant to the worlds of SEO and PR is that Google has recommended ALL links from online press releases to websites should be nofollowed, even if they contain direct URLs rather than anchor text.

We’ve been speaking to our PR consultants this morning, finding out which apps they find most useful in their everyday work, so here’s a list of what’s hot right now at the Word Waiter:

Newswires give you massive reach when you’re distributing your news, and can be particularly useful to those with restricted PR budgets. Here are some tips and insights…