SEO, UX and Digital Marketing Blog

Here are the results from our latest SEO project, for a 5-star holiday resort:

The way Google decides how to rank websites has become increasingly complex, and this timely piece of analysis by Mario Fischer provides an impressive overview of where things currently stand

Over the last year or so, there has been a marked increase in visibility for content that is answer-based – focused on the questions asked by real users, and ideally community driven; Answerbase is one solution that facilitates this type of content, so we’d recommend you take a look at this useful tool.

Word Waiter Digital has completed a digital assignment for Solar for Schools, who are helping schools benefit from solar panels installed on their premises.

Word Waiter Digital is delighted to announced that we have just completed an SEO contract for the Development Bank of Wales… which supports responsible businesses that benefit the people of Wales through their economic and social impact.

Here’s a list of Welsh folklore resources that gives fascinating glimpses into the cultural bedrock of Wales – if you have any suggestions of your own, please leave your comments underneath.

We’ve recently experienced an upsurge in enquiries from companies struggling to identify how they’d been negatively impacted by Google’s recent Core Updates…

As you may be aware, Universal Analytics(UA) will stop collecting data from 1st July 2023, and your historical data will be deleted from 1st January 2024; this is because Google is pushing all businesses to move to their next generation of Analytics: Google Analytics 4 (GA4), which offers more flexibility for tracking user actions, is more GPDR-compliant, with powerful analytical capabilities.

We’ve just completed a large feature about Otterhounds, for BBC Countryfile Magazine… we do enjoying the odd writing assignment, in-between the usual SEO and data science…

Your site’s images live on their own URLs, and can gather backlinks as effectively as any written content – yet images are often overlooked during SEO migrations, and that is a mistake.

So when you carry out website alterations that involve changing the URLs of images, don’t forget to 301 redirect those images…

If you have multiple business locations listed in the GMB (Google My Business) dashboard, how should you link these to your website?

Lazy loading images are only sometimes indexable, and that can cause severe issues with SEO performance.