Here are the results from our latest SEO project, for a 5-star holiday resort:
SEO, UX and Digital Marketing Blog
How Google decides to rank your website
The way Google decides how to rank websites has become increasingly complex, and this timely piece of analysis by Mario Fischer provides an impressive overview of where things currently stand
Answer-based website content sees increased Google visibility
Over the last year or so, there has been a marked increase in visibility for content that is answer-based – focused on the questions asked by real users, and ideally community driven; Answerbase is one solution that facilitates this type of content, so we’d recommend you take a look at this useful tool.
Digital assignment completed for Solar for Schools
Word Waiter Digital has completed a digital assignment for Solar for Schools, who are helping schools benefit from solar panels installed on their premises.
Development Bank of Wales… SEO contract completed
Word Waiter Digital is delighted to announced that we have just completed an SEO contract for the Development Bank of Wales… which supports responsible businesses that benefit the people of Wales through their economic and social impact.
Saints, Fairies and Bwbachs… Customs, Traditions and Folklore from Wales
Here’s a list of Welsh folklore resources that gives fascinating glimpses into the cultural bedrock of Wales – if you have any suggestions of your own, please leave your comments underneath.
GSC Guardian… helping analyze the impact of Google’s Core Updates
We’ve recently experienced an upsurge in enquiries from companies struggling to identify how they’d been negatively impacted by Google’s recent Core Updates…
New GA4 support available from today
As you may be aware, Universal Analytics(UA) will stop collecting data from 1st July 2023, and your historical data will be deleted from 1st January 2024; this is because Google is pushing all businesses to move to their next generation of Analytics: Google Analytics 4 (GA4), which offers more flexibility for tracking user actions, is more GPDR-compliant, with powerful analytical capabilities.
Saving the Otterhound - latest assignment for BBC Countryfile Magazine
We’ve just completed a large feature about Otterhounds, for BBC Countryfile Magazine… we do enjoying the odd writing assignment, in-between the usual SEO and data science…
SEO site migrations: Don’t forget to redirect your images!
Your site’s images live on their own URLs, and can gather backlinks as effectively as any written content – yet images are often overlooked during SEO migrations, and that is a mistake.
So when you carry out website alterations that involve changing the URLs of images, don’t forget to 301 redirect those images…
Local SEO: Where should your Google My Business links point to?
If you have multiple business locations listed in the GMB (Google My Business) dashboard, how should you link these to your website?
Technical SEO: Lazy loading images not being indexed? Here’s a solution:
Lazy loading images are only sometimes indexable, and that can cause severe issues with SEO performance.