The way Google decides how to rank websites has become increasingly complex, and this timely piece of analysis by Mario Fischer provides an impressive overview of where things currently stand
Technical SEO
Welcome to our latest musings, mutterings and meltdowns on search marketing, digital marketing, digital PR, tech, eCommerce, UX and more besides…
2024
September
February
Development Bank of Wales… SEO contract completed Instapaper
Word Waiter Digital is delighted to announced that we have just completed an SEO contract for the Development Bank of Wales… which supports responsible businesses that benefit the people of Wales through their economic and social impact.
2023
August
GSC Guardian… helping analyze the impact of Google’s Core Updates Instapaper
We’ve recently experienced an upsurge in enquiries from companies struggling to identify how they’d been negatively impacted by Google’s recent Core Updates…
2021
March
SEO site migrations: Don’t forget to redirect your images! Instapaper
Your site’s images live on their own URLs, and can gather backlinks as effectively as any written content – yet images are often overlooked during SEO migrations, and that is a mistake.
So when you carry out website alterations that involve changing the URLs of images, don’t forget to 301 redirect those images…
January
Technical SEO: Lazy loading images not being indexed? Here’s a solution: Instapaper
Lazy loading images are only sometimes indexable, and that can cause severe issues with SEO performance.