Your site’s images live on their own URLs, and can gather backlinks as effectively as any written content – yet images are often overlooked during SEO migrations, and that is a mistake.
So when you carry out website alterations that involve changing the URLs of images, don’t forget to 301 redirect those images…
“Make sure the old image URLs redirect to the new image URLs” as Google’s John Mueller explains in this video.
These 301 redirects will help protect the search engine performance and visibility of your website by:
• Taking Google directly to the new image location – making the discovery phase more efficient
• Preserving link equity where the old image URLs have earned backlinks
• Retaining direct traffic to your site via image search.
If you have any questions about this or any other aspect of SEO, please get in touch or leave a comment below.