Introducing Word Waiter Digital...

Founded and directed by SEO and PR veteran, Luke Rowlands, Word Waiter Digital provides specialist technical and creative SEO services to a wide range of companies and organizations.

Expert SEO Consultants…

Our SEO consultants are senior level-experts, each having worked in SEO for a minimum of 10 years – they unleash the full potential of SEO by integrating its technical and creative aspects – achieving market-leading results.

Our Director is based in Wales, yet our location is totally flexible – we have based our consultants in Bristol, London, Dublin and Belfast, in the past – and we’re happy to work anywhere in the world we’re needed, although we prefer to work remotely via Skype, Zoom, etc.‎

None of our SEO work is subcontracted, which guarantees it’s of the highest standard. Where we lack the capacity, we’ll introduce you to a trusted SEO partner who will work with you directly – for example, we’ve previously referred SEO migration work to Site Visibility – a Brighton-based agency.

Beyond that, we work with an external network of specialist providers of PR, UX, CRO, localization, celebrity content and digital design.

Isn’t SEO all smoke and mirrors?

Many seem to think that SEO is difficult to understand, and challenging to tie down – certain SEO consultants and agencies cultivate this myth, to fend off client scrutiny and enable the overcharging of clients.

Yet nothing could be further from the truth – SEO is an intensely logical process, involving both technical and creative elements – it is complex and often relies on long-term strategies, yet is easily understood, and should always be fully transparent.

Who do we work for?

Our SEO experts cover across all sectors, including financial services, retail and e-commerce, travel and tourism, restaurants and hospitality, food and farming, healthcare, education, manufacturing, science and technology, and IT and software – our tried and tested SEO methodology works time and again.

We enjoy working directly with companies – our clients have ranged from Creditplus (financial services) to The Park at Mawgan Porth (luxury tourism). Currently, we’re working in the banking sector, food and drink, and luxury fashion e-commerce.

And if you’re an agency, we’ll happily provide our services to you and your clients – if you wish to white label our services then that’s absolutely fine too. Word Waiter Digital works for a number of web development, UX and digital marketing agencies on an ongoing basis.

How much do we charge?

We price each job independently – with discounted rates provided to both charities and startups. Typically, we charge a fixed day-rate of $700 per day (around £560 / €655), which includes our office expenses, and gives your company free access to key third-party SEO tools such as SEMrush and Screaming Frog.

Our services are competitively priced – to achieve this, we cut overheads to a minimum and avoid “business bling” like the plague… no flashy cars, swish offices or slick salesmen for us! We’ll focus on boosting your SEO performance instead!

Because of our strong focus on results, we’re increasingly employed on business turnaround projects and for VC-funded assignments, and we love working for start-ups too, so long as SEO is given a large enough voice at management level, because we know how transformative good SEO can be.

Which SEO Tools do we work with?

Over the years we’ve worked with just about every SEO tool under the sun – a few of our favourites are from: Google (of course – ha!), Screaming Frog, Moz, Majestic, Ahrefs, SEMrush, SE Ranking and Wordtracker.

Plus we’ve worked with all the main CMS platforms, including: WordPress, Magento, Drupal, Umbraco, Joomla!, ExpressionEngine, Shopify, Wix and Squarespace – we’re happy to work with any CMS you put before us.

Why might you need specialist SEO support?

Shouldn’t your web developer be able to handle all of this? In our experience that’s rarely the case – the vast majority of websites are not optimized according to best practice – sadly, many are barely even tested for SEO performance.

When we carry out SEO audits, we usually discover dozens of errors, sometimes even hundreds – whether we’re working with corporates or small and medium sized businesses. Even where the errors are minor, in combination they can severely undermine a website’s performance…

So the team will fix any problems, then develop and implement strategies to maximize your search engine success – driving more online customers to your business.

Our Director, Luke Rowlands, first moved into SEO because he saw the hugely positive commercial impact it made within a company he worked for – we’ll give you a taste of that success, and show you how SEO can transform your results, and deliver a sizzling return on investment.

What’s the backstory?

A graduate of SAC and Napier University in Edinburgh, Scotland, and currently mixing postgrad studies with directing Word Waiter Digital, our Director – Luke Rowlands – has a background in SEO, digital PR, other aspects of digital marketing, and environmental management.

After he ran an internal SEO campaign that transformed the success of a PR client’s website, he decided to scale the campaign up with external assistance… but couldn’t find a trustworthy SEO supplier.

For one thing, no agency or freelancer he contacted would provide a media target list for outreach campaigns, to ensure the right type and quality of media outlets were being targeted.

When an SEO supplier was eventually contracted, they proceeded to build low quality backlinks on a network of websites controlled by their own staff – a spammy approach with the potential to trigger Google penalties. So that contract came to a swift end, and a different SEO agency was found – however, their staff proceeded to do exactly the same thing – yikes!

And Luke decided to carry out the SEO work himself from then on… a decision that eventually led to the launch of Word Waiter Digital.