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How Google decides to rank your website

The way Google decides how to rank websites has become increasingly complex, and this timely piece of analysis by Mario Fischer provides an impressive overview of where things currently stand

Mario makes the important point that we don’t really understand either the exact weighting of different search signals, or the interplay between the different elements – that said, you’ll discover a whole host of useful actionable insights by skipping ‘Key SEO takeaways’ towards the end of his piece.

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