The way Google decides how to rank websites has become increasingly complex, and this timely piece of analysis by Mario Fischer provides an impressive overview of where things currently stand
Mario makes the important point that we don’t really understand either the exact weighting of different search signals, or the interplay between the different elements – that said, you’ll discover a whole host of useful actionable insights by skipping ‘Key SEO takeaways’ towards the end of his piece.
Here are the results from our latest SEO project, for a 5-star holiday resort:
Your site’s images live on their own URLs, and can gather backlinks as effectively as any written content – yet images are often overlooked during SEO migrations, and that is a mistake.
So when you carry out website alterations that involve changing the URLs of images, don’t forget to 301 redirect those images…
Pembrokeshire is a land of infinite mystery – an enchanting part of Wales that offers endless layers of intrigue, fascination and beauty – here are three guides covering the county from north to south:
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