Greener Search: minimising SEO's impact on the environment...

The digital age has many negative impacts on the environment, so we have teamed up with external environmental specialists to ensure the impact of clients’ websites and search are minimised; you can access this support as a standalone service, or combine it with our other SEO offerings – you choose.

Furthermore we can support greener IT and digital practices beyond SEO, making your company’s IT more sustainable in the round – our most popular services currently focus on:

•Data centres and telecommunication networks, which lie at the heart of the digital transition, and underpin our ever greater reliance on digital technologies – how can companies adjust their websites to minimise the negative environmental impacts of this digital infrastructure?

•Search engines, which have varying environmental impacts – perhaps companies should incentivise customers to switch to search engines that minimise their negative environmental and social impacts?

•Reducing the impact of internal IT operations in terms of energy use, waste management and even maintenance cycles; electronic waste (e-waste) is increasing at least three times faster than the world’s population – the fastest growing stream of solid waste worldwide according to WHO.

•Improving sustainability reputation, and related customer satisfaction, which is one of the benefits companies can reap when they take action to make their websites and internal IT operations more ethical; more consumers than ever are taking social and environmental impacts into account before they purchase goods and services.

To book your sustainable search and IT audit – and get an action plan for improvement – contact us today.

“Greener Search and Green IT more specifically is becoming increasingly important as the world becomes more digitised – the benefits from taking action are many and varied, including reduced carbon emissions, cost savings, less waste and even improved corporate culture, so this new product offering from Word Waiter Digital is timely and good to see.

Take a look at the impact of data centres on the environment for a good overview – the advent of AI will make the pressures of digital on the environment many times worse, so we need to manage the environmental impacts as best we can.”

N.O’R, Environmental Consultant