Word Waiter Digital now offers AI SEO and Generative Engine Optimisation(GEO) support: the form of SEO that optimizes for AI results.
While ‘AI SEO’ is a broader term that can encompass using AI tools for SEO, it’s also increasingly used to describe the practice of optimising content to be understood and utilised by AI models in search results.
Generative Engine Optimisation(GEO) specifically refers to optimising content to be featured in AI-generated answers, such as Google’s AI Overviews (formerly Search Generative Experience or SGE), ChatGPT, Perplexity AI, and other AI chatbots. This involves focusing on creating clear, concise, authoritative, and well-structured content that AI can easily extract and synthesise for its responses.
Resources:
Explains how AI SEO is transforming Search Engine Optimisation by detailing what it is, why it’s important, and how it differs from traditional SEO; offering actionable tips for content optimisation in the age of AI.
https://searchengineland.com/guide/what-is-ai-seo
Includes links to articles outlining how AI is impacting SEO, providing resources and articles on how to leverage AI for SEO efficiency and efficacy, developing strategies for the evolving AI SEO landscape.
https://moz.com/blog/category/seo-ai
Focuses on Generative Engine Optimisation(GEO), explaining how SEO strategies need to adapt to maintain visibility and accuracy within AI-driven results, instead of simply focusing on traditional search engine result pages (SERPs).
https://searchengineland.com/what-is-generative-engine-optimization-geo-444418
Details how Generative Engine Optimisation (GEO) should be harnessed to produce content specifically for large language model tools like Google’s AI Overviews, offering practical strategies for enhancing brand visibility in AI-driven search results.
https://moz.com/blog/generative-engine-optimization
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