Creativity is one of the best bits of PR. It’s fun, energizing, and gives campaigns what they need to succeed. Here are some books that help us limber up.
And don’t forget the creative side of things shouldn’t be some elitist pastime confined to the select few. Diversity brings a great deal to the process. If you leave creating to preordained ‘creatives’, you’ll likely miss many original angles and insights.
Here at the Word Waiter we create an environment which nurtures original and standout ideas. We break our routine and open ourselves up to new ways of experiencing and thinking, involving our clients wherever possible.
So let’s get those creative sparks flying!
PS. Watch this excellent TED talk on building your creative confidence.