PR

2013

January

The ins and outs of newswires Instapaper

Newswires give you massive reach when you’re distributing your news, and can be particularly useful to those with restricted PR budgets. Here are some tips and insights…

2012

December

To AVE or not to AVE, that’s the PR question! Instapaper

Measurement, measurement, measurement… the PR world enjoys beating itself up over how PR results should be analysed and reported.

November

PR - Get those creative sparks flying! Instapaper

Creativity is one of the best bits of PR. It’s fun, energizing, and gives campaigns what they need to succeed. Here are some books that help us limber up.